Woman working on her money mindset.

by emily williams

Why Money Mindset Work is ESSENTIAL to Your Success



I help you stop making excuses, transform your mindset to match your big vision and ultimately create your dream life.

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Most people don’t realize that financial success is actually an inside job. And in fact, when I share with my clients that usually, they DON’T need another strategy to reach their money goals but MINDSET work instead, I can see them start to lean back and zone out.

What we want, is a one-size-fits-all formula, right? 

We want to know the exact steps someone else took to market and sell their product or service so we can replicate their process and see the same success for ourselves, correct?

But the truth is… if you don’t do the necessary mindset work, you won’t be able to execute ANY of the strategies I share with you. 

As Mike Dooley says in his book Leveraging the Universe, ‘your thoughts, words and actions create your reality.’ And as T. Harv Eker says in his book Secrets of the Millionaire Mind, ‘Thoughts lead to feelings. Feelings lead to actions. Actions lead to results.’

Meaning – if you don’t cut through your crappy cash conditioning and change what you believe about money and how you perceive people who have it, you’ll never make as much as you want, as quickly and easily as you desire – that’s a fact.

But of course… if you’re new to this work, or even if you’ve been doing it for a while, but aren’t yet seeing the results you crave, it can be difficult to discern what’s REALLY going on for you, what the SPECIFIC issues are that you need to resolve.

That’s why, in this blog post, I’ve decided to dive deep into all things money mindset with you. I am unpacking abstract concepts, sharing 5 mistakes you might be making when it comes to money mindset, AND gifting you a completely complimentary resource that reveals the 3 shifts that helped me make a million in my first 18 months of business (and that I still use TODAY as a 7+ figure business owner to EXPONENTIALLY grow my revenue year on year).

Get ready for everything to change today, Lovely. (Yes, literally.) 

MISTAKE #1: You believe your goals are unsafe.

Woman writing her goals.

In his The Successful Mind Podcast, bestselling author David Neagle explains that the role of the subconscious mind is to keep us safe.

Launching an all-new high ticket offer, increasing your current prices, hitting 7 figures – none of those are moves the mind deems ‘safe’ and so it will tell you it’s impossible, that you can’t do it, that you’re a fraud, that you’re not good enough – anything it can think of to get you to stop. It will pull out and deliver from your mental library examples of things that didn’t work out in the past, just to prove it to you; or it will teleport you into the future and pretend to have powers of prediction that convince you there’s no possible way you’ll actually reach your goal.

But is it REALLY unsafe to chase down your dreams?

Of course not!

The psychology that protected us from REAL risks like starvation and predation is in dire need of a software update. As it’s not actually dangerous to make more money. In fact – quite the opposite, as it ensures our stability and security…

MISTAKE #2: You’re operating with faulty, very outdated rules that are not in service to your success.

Further to this, your mind is full of rulebooks created over the span of your lifetime written and installed when you were a child and based on society’s and your parents’ viewpoints, all passed down from generation to generation. You learn through what you were told, what you experienced, and what you observed. 

We bring those rulebooks into adulthood and believe (naively) that we have everything we need to achieve our dreams. However, we soon realize that we’re operating with faulty, very outdated rules that are not in service to our success. 

The truth is: you need a mindset makeover to reach your goals. You have to become the woman who reaches those goals. You have to become the person who’s able to achieve what she wants to achieve. Just like an athlete who trains for the Olympics and visualizes the results they want, you too need to create new habits, and that starts in your mind.

MISTAKE #3: You’re addicted to negative thinking.

Woman thinking about her goals.

As I said, it wants to keep you safe and small and it doesn’t understand change or the desire to do something new and different…

…but you should also know that your brain is lazy, and it likes to optimize itself as much as possible. So when recurring thoughts become a ‘habit’ it decides to make those thoughts automatic. This means it no longer has to reassess every situation from scratch – instead, it will just pull up what you usually think about a given situation, person, or opportunity. 

For example, if your parents taught you that spending too much money is bad – that you should only spend the minimum and just be happy with what you have – as you grow up you will never strive for more than is necessary to survive, and you will fail to truly satisfy your desires and ambitions around what is possible for you. 

Now, you may be asking yourself why anyone would want to continue to think in a way that’s stopping them from making money or having an impact. Maybe you’re wondering why it’s so difficult to break free from your own thought habits. After all, you don’t want to be thinking that way. 

The truth is that we’re addicted to negative thinking, and because we’re addicted and the neurolinguistic programming is so deep, it’s going to take time to break those habits. And your mind will fight you every step of the way. Just as it is with any habit, you’re actually getting something from it… 

For example, maybe these thought habits are enabling you to stay safe. You’re allowed to not take the action you need to make your first million (or make your first BILLION if you’re already at 7 figures) because your mind told you it wasn’t possible.

Your mind is comfortable with where you are today, and comfort is its #1 priority. It’s like the woman who stays with the man who abuses her because she grew up with abuse – it’s horribly sad, but familiar. All that changes today. Your mind doesn’t get to run the show any longer – at least not in this same way.

MISTAKE #4: You aren’t having high-quality thoughts.

At a yoga class I attended years ago, the instructor said something I absolutely loved: pay attention to the ‘quality of your thoughts.’ I’d never heard it put quite like that before. 

Are you experiencing the thoughts of someone who’s just getting by? Maybe the same ones you had throughout a personal crisis in the past? Or are they millionaire-level, high-quality thoughts? 

Success starts with your mindset, so the quality of your thoughts needs to be super high caliber to get the results you want. That’s how people get to the top.

In those moments when you feel unstoppable, on top of the world, what are you thinking? And conversely, in those moments when you fall into complete despair and are unable to get out of bed, let alone move forward with your dreams, what are the specific thoughts that are holding you back? 

You can find million-dollar woman journal prompts here if you need support in improving the quality of your thoughts, FYI. Many of my clients and audience have used them with great success.

MISTAKE #5: You have upper limits you aren’t even aware of.

One of the most inspirational books I read at the beginning of my own journey to something big was The Big Leap by Gay Hendricks. A psychologist and teacher, Hendricks is known for his work on a concept called the ‘upper limit.’ An upper limit is a glass ceiling of sorts that stops us from reaching what he calls our Zone of Genius. 

He says, ‘Each of us has an inner thermostat setting that determines how much love, success, and creativity we allow ourselves to enjoy. When we exceed our inner thermostat setting, we will often do something to sabotage ourselves, causing us to drop back into the old, familiar zone where we feel secure.’

Once you’re clear on your own thought habits and the reason why you may be stuck in patterns that aren’t serving you, you can start to also pay attention to the upper limits that are stopping you from reaching your goals and dreams. 

In my coaching work, I often find that my clients have an upper limit on the amount of money they can make, and it’s based on what their family or society told them was possible for them at an early age. 

So say they witnessed their parents working hard for their money and only ever earning $30,000 per year – that can play out as them not being able to push past that in terms of revenue, obviously. But I’ve EVEN seen women earning 6 or 7 figures, and only taking $30k home because they spend so much in their business. They literally fritter their revenue away on expenses they do not even need or desire, because they don’t have the capacity to HOLD any more than $30,000. They may be able to make 6 or 7 figures, but they aren’t able to keep 6 or 7 figures.

What upper limits do you think YOU have? Are you aware of how you’re capping your potential and preventing yourself from achieving financial success? (I’m discovering money mindset issues I’m not conscious of, even now as a 7 figure business owner. Read more about a breakthrough I had pretty recently here.)

So… how do you transform your mindset?

I’ve coached hundreds of women around the world, Lovely, and watched thousands go through my self-study courses. 

I’ve helped my clients go from nothing to over $500k in sales in their first year in business, and there are women in the I Heart My Life community celebrating $30k+ months consistently, as well as people doing multiple 6-figure launches and reaching 7-figures in sales — even early on. 

All of this boils down to our work on their money mindset…

So if you’re out there hustling long and hard but don’t have enough money in the bank…

And “abundance” isn’t exactly an adjective you’d use to describe your current state…

>>>CLICK THIS LINK HERE to register for my FREE money mindset masterclass — and learn the 3 things that are standing in the way of your ability to make millions with ease and how to fix them FAST. 

Money Mindset Masterclass

(FYI, these are the EXACT mindset shifts that helped me make a million in less than 18 months, and the ones I STILL use as someone consistently earning 7+ figures to EXPONENTIALLY grow my revenue year on year!)

As someone who’s been featured in Money, Business Insider, Entrepreneur, Success, Forbes, The Huffington Post, Inc., I know what I’m talking about — obviously — so if you don’t register for this FREE masterclass, you truly will be missing out.

Through this FREE money mindset masterclass, you will:

1. Gain Clarity On The Life That You Want & Desire ✨

In this training you’ll learn to trust your desires and recognize that they are your truth. You’ll get crystal clear clarity on what you want (right down to the last dollar!) — and WHY you want it — so that you act in alignment with that and co-create the life of your dreams with the Universe.

2. Uncover The Money Story That’s Keeping Your Broke 🤫

Most of our beliefs about money are formed when we’re in childhood and no longer serve us as adults (let alone as female entrepreneurs!). We’ll work to uncover what’s holding you back and rewrite your stories so that you’re in a position to call in all you’ve been craving.

3. Transform Your Money Mindset To Create Millions 💸

Your brain likes to optimize itself (meaning make things easy), but this is not helpful if it’s defaulting to the negative thoughts you’ve always had about money. In this training, I’ll show you how to rewire your brain neuro-linguistically and flip the switch on your money mindset.

>>>CLICK HERE to claim your complimentary ticket to the money mindset masterclass, and make 2022 your most financially abundant year yet.

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Hi, I'm Emily

Hi, I'm Emily Williams, and according to my clients, fairy godmother of making your dreams come true.

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