Woman working on her laptop.

by emily williams

What To Do If You’re Worried It Will All Crumble



I help you stop making excuses, transform your mindset to match your big vision and ultimately create your dream life.

More About Me  →




work together


Get on the List

Get on the Desires List to get weekly emails and inspiration from me.

If you’re an established entrepreneur who often finds yourself worrying that all you’ve built will come crashing down around you at some point, trust me when I say that you aren’t alone.

I’ve worked with MANY women who worry that their business will one day crumble… but although this fear is a shared one, it’s not helpful, it’s a hindrance—to your company, to your clients, and to your cash.

You see, when you fear failure, you often end up setting yourself up for it! For example:

  • You shy away from putting yourself out there…. because on some level, you worry that more visibility will equal more embarrassment/humiliation if you don’t achieve the goals you set out to.
  • You play it safe, setting yourself ‘reasonable’ targets rather than desirable ones in an attempt to reduce the risk of pain… as you know the higher you climb, the further you’ll have to fall.
  • You’re riddled with fear and anxiety on a regular basis which drains your energy and makes it challenging to take action towards your goals.

Do any of those habits relate?

I had some fear-of-failure based behaviors for sure. My main fear was recreating the pattern of bankruptcy that happened in my family with my dad and grandpas. That then caused me to be in fear and anxiety, weight gain (I’d imagine) overworking etc.

Although I wouldn’t say that I constantly worried my business would crumble, and that I’d lose everything I’d worked so hard for…it was definitely on my mind on the regular. And trust me, if you’re living in fear or with that weight on your shoulders, that’s not true freedom.

Fast forward to now, I’ve overcome this mindset block and am generating 7+ figures of revenue year on year, and so I’m writing this blog post to help YOU do the same. As I share in this blog post, when you take action despite your fears, you will start attracting what it is you want. Removing fear-based blocks is one of the secrets to becoming magnetic.

Your next level in business is waiting for you, Lovely. Are you ready to elevate the way you think about failure so you can reach it?

Okay, good… let’s reframe.

1. Start by identifying what you’re REALLY afraid of.

Lots of people think they fear failure… but in my experience, it’s not usually about the business they’re trying to build or the career ladder they’re attempting to climb… or on the more personal side of things, the house they’re trying to buy or the baby they’re trying to have. Rather, they’re scared of what not succeeding says about them.

What have you made your success and failure mean? Maybe you think that your success would be evidence that you’re smart and your failure that you’re dumb? Or that if your business succeeds you’ll be accepted by the other, high achievers around you and if it fails, that you won’t be—that you’ll be cast aside and ostracized?

As Susan Jeffers says in her book entitled Feel the Fear and Do It Anyway, there are actually THREE levels of fear:

  • Level 1 Fears: Things that require action, like building a business generally speaking, or smaller actions within it, like asserting oneself or being interviewed or public speaking…
  • Level 2 Fears: Like success and failure (well done, we’re already one step ahead)….
  • And Level 3 Fears: Basically—that you can’t handle the Level 2 Fear, because of what you THINK comes with it.

She also says that all you have to do to diminish your fear, is to develop more trust in your ability to handle what comes your way.

That’s what I did, too…I followed my fear and realized that even if it happened (the bankruptcy, for example) I’d just rebuild my business. And I’d probably do it faster than before because of what and who I know now. Once I realized that that was literally the worst scenario, I wasn’t scared anymore.

So if you’re worried about losing people in your network with whom you could collaborate—perhaps you should do some work around why you feel it’s necessary to rely/depend on others for your business’s growth? Do you lack belief in yourself and your abilities? Or are you lacking a skill that you would do well to learn so you don’t need to partner up?

Or if you’re worried that people will think you’re dumb rather than smart—perhaps you should make efforts to understand why you think you aren’t intelligent in the first place, and why you feel the need to have others validate how clever you are?

Spend some time journaling around what you’re REALLY afraid of happening and how you might better handle that, so your fears of your business crumbling don’t prevent you from taking action.

Woman writing in a journal

2. Find out where your fear of failure came from.

We can, pretty easily, reflect on our past and understand where our MONEY mentality came from—whether it was from our Mom who said that “money doesn’t grow on trees” or our Dad who said “good things are hard to come by”… and guess what? Our fear mentality is no different.

I wonder whether you were excessively praised for your achievements, like doing well in sport or getting good grades at school? And over sanctioned when you didn’t excel quite as much—perhaps your parents had pretty high expectations of you, and gave you more attention, love or care when you were head and shoulders above other people than when you were accomplishing the same things as your peers?

When you pinpoint where your fear of failure comes from, you can heal the wound much more easily; you can reverse engineer the steps you need to take to get back to a time when you weren’t so afraid. And you’ll probably start to realize that your fears aren’t actually your fears at allthey’re adopted from someone else and you can release them now.

3. Get clear on the actions you’d take if you didn’t fear failure.

What would you do if you were guaranteed to succeed at it? Or rather, if you knew you could HANDLE anything that came your way even if you didn’t succeed at it?

Maybe you’d show up more online, or launch a program that’s more aligned with your true vision and values? Maybe you’d write the book, or launch the podcast (or the YouTube channel, even) that you’ve been meaning to for years?

Maybe you’d pivot your business—take it in a different direction. Or torch your current model because you have a better one in mind? Perhaps you’d do more direct outreach, or start taking your own sales calls instead of outsourcing them to other people? Or you’d reduce your workload to take better care of your mental and physical health?

I often find that the actions we avoid taking, the ones that we experience the most resistance around, are the things we should actually be making a priority. As Marianne Williamson says:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” 

4. Change how you hold fear.

As I explained earlier, you’re not really scared of your business crumbling, you’re scared that you won’t be able to handle the consequences if it did… which means—the real issue has nothing to do with the fear itself, but how you hold the fear.

(Stick with me.)

Unpopular opinion: everyone is scared. All the time. Particularly when doing something difficult or trying something new. But whereas some feel the fear and do it anyway (as Susan Jeffers’ book is aptly titled) because they hold their fear from a position of POWER—of choice, of energy or of action… others feel the fear and halt in their tracks, because they hold their fear from a position of PAIN—of helplessness, depression or paralysis.

One of the best ways to shift from a mindset of pain to power and change the way you hold fear so you can take the steps necessary to succeed is with words. You can reprogram your thought patterns neuro-linguistically with great ease, as the hard part isn’t what you have to do… the hard part is being disciplined enough to keep consistent with it long enough for it to work…

…which is why established business owners come to me for coaching when they know they have a mindset issue. Not only will I equip them with the tips and tools to rewire their brain, I’ll hold them accountable for using them regularly, so that they see results.

Now let’s look at some vocabulary shifts, shall we? Don’t underestimate the importance of these, by the way—this is the kind of work I did to hit 7 figures within 18 months in my own business, and I support clients to help them make millions of their own.

  • Instead of saying “I can’t” (painful, or victim vocabulary), try saying “I won’t, because I’m not prioritizing it” (powerful, or hero vocabulary).
  • Instead of saying “I should”, try saying “I would” or even “I will”
  • Instead of saying “it’s not my fault”, try “I’m totally responsible”
  • Instead of saying “it’s a problem”, try “it’s an opportunity”
  • Instead of saying “I’m never satisfied”, try “I want to learn and grow”

Do you feel the difference?

“I hope” is another victim’s phrase. Try saying “I know”.

And “I don’t know what to do”. Try saying “I look forward to finding out how to handle this”.

The more empowered you feel, the less fearful you’ll feel, and the easier it’ll be for you to build your business. Because here’s the thing, Lovely—fear will always be with you, for every single ride though life. You just have to be in control of it enough such that it never gets to drive or even touches the radio… more on that in this blog post here.

Woman holding her hands over her eyes

5. Prepare practically for the ‘worst’.

Now, with all that being said, I don’t want to end this post without saying that whilst internal work is great, it works best in tandem with something external, like bulletproof strategies that ensure you win anything you battle—from marketing to hiring. The more you fail to prepare, the more you prepare to fail, as the old adage goes, so make sure you put plans in place that support your business’s growth goals, and surround yourself with people who will support you, too.

The good news is, in The Luxe Mastermind, you’ll find all three:

  1. Mindset, to ensure you’re thinking like an entrepreneur and aren’t letting your beliefs block the success you have envisioned
  2. Strategy, to ensure you know exactly what to do to bring about the results and reality you see for yourself, and
  3. Support—both from myself and James, who’ll be coaching you 1:1 and with the group, and the other women in the mastermind, who are heavily vetted to ensure they have as much to offer you as they will take from the experience.

The Luxe Mastermind isn’t for beginners though, please note. It’s for established business owners who are serious about scaling what they’ve started and are ready, willing and able to do the work necessary in these areas to achieve big things.

It’s for the groundbreakers, the path pavers and the change-makers. For people who want to increase their income and impact with it, to make a contribution and difference to the world.

Want in? I have 1 spot left. Click here to apply and if we feel you’re a fit and that we can offer you a transformation, we will be in touch to arrange an interview!

Read the Comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

Hi, I'm Emily

Hi, I'm Emily Williams, and according to my clients, fairy godmother of making your dreams come true.

as seen in:

READ          LATEST


Are you ready to create your dream life?



Ready to manifest your dream life? It starts with desires. Every week you'll hear from me via email with a top success tip and motivational message straight to your inbox.