by emily williams

A Guide to Growing and Running a 7 Figure Company (by Doing Less)



I help you stop making excuses, transform your mindset to match your big vision and ultimately create your dream life.

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A common misconception among my high-achieving coaching clients is that to get from 6 figures to 7 figures; they have to hustle HARDER when that categorically is almost never the case.

My clients are already driven and determined. They’re already action takers. The problem is never that they aren’t doing enough things, but that they aren’t doing enough of the RIGHT things. They’re wasting valuable resources, whether that be time, energy, or money, on what Greg McKeown would call ‘the trivial many rather than the vital few.’

Yes, if there’s anything I’ve learned over the years coaching women to make their first or next million, it’s this:

What it REALLY takes to scale and run a 7 figure company is very different from what people think… 

…which is why, in this post, I’ve decided to share the top 3 things I have found to be INTEGRAL to 7 figure success so that you can reach your next level of financial achievement, STAT.

More people are becoming millionaires than ever before, Lovely. And so if you’re able to put just a few things in place, makes sure it’s these ones.

Let’s dive straight in…

1. They Aren’t Taking The Right Action

So, as I alluded to before, many of my coaching clients try to do it all when scaling from 6 figures to 7 figures as they mistakenly believe that more money = more work. They feel compelled to add more to their plates (and yes, plates plural, as they’re already spinning many of them). 

But here’s the thing: although they’re very BUSY, they’re not actually anywhere near as productive as they need to be. They complete a ton of tasks day-on-day, sure, but the profound feeling among them is that they’re just stuck in the mud spinning the wheels. The work they are doing is hard work but not smart work, in that it doesn’t drive the business (or their lives) forward.

The way of the ‘essentialist,’ on the other hand, according to the bestselling author of Essentialism, is to pause to ask themselves constantly, ‘am I investing in the right activities?’.

An essentialist rejects the idea that they can fit everything into their lives and challenges themselves to make trade-offs regularly, like forgoing the challenge of getting their inbox to zero, for engagement in a REVENUE GENERATING activity, like writing a sales email to pitch their new offer or even a promotional post for IG.

Essentialists do not live their life by default. They live their life by design. They realize that almost everything in life is unnecessary, so they refrain from jumping on every trend and trying out absolutely everything recommended.

And, to reiterate the point I made earlier because it really is an important one, through essentialism, one figures out how to get the RIGHT things done rather than how to get MORE things done or what the host of the podcast they listened to on their morning walk that morning suggested they get done. Essentialism is an approach for determining where our highest points of contribution lie and making the execution of those things seem almost effortless.

Now, if I were to ask you what you were investing most of your resources into right now, Lovely, what would be your answer?

  1. Maybe you’re spending a ton of time and energy on administrative duties that really should be delegated?
  2. Perhaps you’ve thrown a bunch of money at Facebook ads for funnels that weren’t even really performing organically?
  3. Maybe you’re just flitting from one strategy to the next every time you don’t see results right away?
  4. Perhaps you’ve got too many clients on your roster, and you know, deep down, that you need to work with fewer people in a bigger and better way (and for, of course, a much higher rate)?

You’re probably kicking yourself right now, right? Because you know this. YOU KNOW THIS. 

You’re well aware that certain types of effort yield higher rewards than others, but it’s all too easy to let your head be turned when you’re a people pleaser who can’t say no (and ergo, let other people make your choices FOR you). Or when you don’t have support on your team but don’t know who to hire. Or you simply don’t know what will and won’t get an ROI and don’t have a trusted mentor to advise and guide you towards the right actions.

…but think of things in this, more positive way. 20% of our efforts produce 80% of our results according to the Pareto principle. 

If you were to ax (the right) 80% of your activities right now, you wouldn’t see an adverse effect, but you’d have so much more whitespace. (Same results but more time and energy).

What’s more, if you were to fill the space you’d created by nixing the wrong activities with RIGHT activities of the same output, you could end up with 5x your results starting today. (Same time and energy, but bigger and better results).

I mean… how incredible would that be? Absolutely amazing, right? That’s exactly what I do when I plan for the year, as I explain in this post here.

There are also more extreme examples of the Pareto principle in practice, like Warren Buffett’s success as an investor that prove useful for inspiring and motivating oneself. 

If you aren’t familiar, Warren Buffett is one of the richest men in the world, and yet 90% of his wealth comes from just 10 investments. If that doesn’t communicate the sheer power of leverage to you, I don’t know what will…

…so the answers that you need to arrive at I’d say are to these questions:

  • What efforts are not producing results and need to be nixed?
  • What NEW activities do you need to be engaging in to take your business and life from where they are now to where you deeply desire them to be?

If you don’t know the answer, lean on your coach. These are the exact kind of things I help my own clients with.

Stack of to do list, notepad, and pen.

2. They Aren’t Executing Well Enough

To go back to our essentialist conversation, a non-essentialist thinks almost everything is essential, whereas an essentialist thinks almost everything is non-essential, correct?

Well, one of the dangers of this ‘non-essentialist’ mindset is that, in not being able to tell the difference between what is truly important and everything else, people end up compromising their performance and productivity.

Ooh. Burn!

McKeown discusses, in Essentialism, a paradox of success that is made up of 4 phases:

  1. When we really have clarity of purpose, we succeed in our endeavor
  2. When we have success, we gain a reputation as a “go-to” person and are presented with more options and opportunities
  3. When we have more options and opportunities, it leads to diffused efforts, and we get spread thinner and thinner
  4. We get distracted from what would be our highest level of contribution. The effect of our success has undermined the very clarity that led to our success in the first place.

Do you really want to be spread thinner and thinner across tasks?

Do you really want your efforts to be diffused more and more?

Do you really want to underperform?

Do you really want to wind up being unproductive, because you’re overworked and underplayed and/or underslept?

I didn’t think so.

This is precisely why I refuse to add yet another thing to my client’s to-do list when it’s already groaning from the weight of all the other tasks on it.

First, I make efforts to remove what’s not getting them an ROI. Second, I make efforts to help them outsource the tasks that are results-driving but don’t necessarily NEED to be completed by my client. Third I ensure they’ve scheduled in enough time off work to reconnect with themselves and others and recuperate at the end of each day/week/month/quarter/half, etc., and then, only then, do I give them new things to do, as I know that they’ll be able to handle it, and get the maximum possible pay-off.

As McKeown says, the pursuit of success can be a catalyst for failure if we give into pressures like too many choices and too much pressure, so it’s highly important we bear that in mind.

3. They Aren’t Executing Often Enough, If At All

Now, besides the above, many of my clients aiming to hit 7+ figures fall short of the mark before working with me because they aren’t executing often enough, if at all.

They may have the time to do things. They may have the energy to do things. 

But they find that they spend more time and energy on deliberating and deciding than on doing, for a myriad of mindset issues like:

  • Fear of judgment/criticism
  • Lack of self-belief and confidence
  • No self-trust
  • Beliefs that they aren’t worthy or deserving…

…and so the list goes on.

Information does not equal implementation, does it?

Meaning, even if people ARE essentialists or have had the support of a mentor to learn what are the right things to be investing in and what aren’t, that’s not to say that they will follow through on all the things they intend to.

(In fact, a large proportion of my clients actually know EXACTLY what to do. They just aren’t willing or able to grant themselves permission to get going and keep the momentum they gather up.)

If you have any of these issues, I would love nothing more than to support you in resolving them through one of the VIP Days I’m due to host this spring/summer in luxury locations March through July across The United States and The United Kingdom!

>>>CLICK HERE to apply now, as spots are filling up fast!

Now, in case you missed the memo, a VIP Day is an accelerated coaching experience for the woman who wants a clear plan of action to execute and the support of experienced mentors to get the incredible results she’s craving in her business (and beyond it). 

Both group and private VIP Days are on offer on the following dates and times:


March 24th – Austin, TX – Group with Emily and James
July 7th – London, UK – Group with Emily and James


March (flexible) – Austin, TX – ONE 1:1 spot with Emily and James
April 5th – Napa Valley, California – ONE 1:1 spot with Emily only
June (flexible) – Austin, TX – ONE 1:1 spot with Emily and James
July (early/flexible) – London, UK – ONE 1:1 spot with Emily and James

When you sign up for a VIP Day, you’ll receive:

  • Access to our business diagnostic
  • Pre-VIP Day coaching session
  • 6 hours of coaching on the VIP Day
  • Luxurious working lunch
  • Post-VIP coaching session
  • Marketing and exposure


>>>Click here to sign up… we boast results like helping Lisa Johnson achieve a $3.5m launch and Jen Olmstead triple her revenue!

Will our next success story be you?

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Hi, I'm Emily

Hi, I'm Emily Williams, and according to my clients, fairy godmother of making your dreams come true.

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